Digital Strategies that Win
The future of political campaigning, especially at a local level has changed dramatically. Large state races and national races still have the availability of terrestrial television and cable news television but the local candidate is at a massive disadvantage. The local candidate has to get creative in the age of Covid, to assure they get the name recognition and in turn, elected.
Social distancing has put the brakes on door-to-door canvassing. Large public gatherings are not an option. Even some primary and election dates are being delayed. Regardless, Election Day will still arrive.
Campaigning and fundraising are still essential for victory. Municipal candidates need to do all they can to maximize their online presence, increase awareness, generate interest to build name ID.
Top 4 Ideas to build Name ID in the Covid World
1. Build Your Virtual Town Hall - Via Social
Social media was created to have a conversation, relay ideas and engage others. Since everyone is at home it is a perfect time to spend time learning how to use your facebook profile to reach out to your friends and community to discuss the issues most important to you. Most important be authentic, this means that not all your posts need to be political, you can share facts or links to items you feel are important.
2. Enhance Your Email Outreach
Use this time to grow your email list. Encourage people to sign up through your website and social media accounts. Get into the routine of sharing relevant updates and information with them via email. Don’t mix public health updates with direct appeals for donations. Keep the two separate.
3. Explore New Ways to Reach your Community Online
Digital has come a long way in the past few years, especially when it comes to local politics. The ability to target users down to a specific district or in some cases home provides new tools and outlets to reach your community. In fact there are many new websites like Nextdoor and technologies like Electable that have created means to reach only those who are most likely to vote.
4. Fundraisers - Online
Have you used Facebook Live or one of many fundraising websites like donorbox? All you need to do is search online for a partner to help you collect online donations then hold an event via Zoom or FB live. You can hold closed events and get in front of those same folks you would normally invite to a fundraising event. Don't try to complicate the matter, act as if you are holding a traditional fundraiser, your audience understands the new world is virtual. Don't forget to promote the event with all the tactics listed above.
We hope these ideas help you to reach your community while we “shelter in place” and live the new normal. We would love to talk about how we can help, feel free to contact us at info@electableadvertising.com we can help promote any event with paid advertising to help spread the word.