Electable Advertising was founded on the simple premise, local Municipal Candidates across the country need an effective and cost effective way to leverage online advertising. Prior to Electable Advertising, Municipal Candidates wasted over 50% of their online ad budget by either advertising to non-voters or voters outside their district. This was due to the ineffective poor targeting and outdated marketing tactics.
In recent years a Candidate campaign game plan looked like the following;
Find the local printer, print yard signs
Figure out the local direct mail company (most likely the same company that had been printing mail pieces before the Internet was in every home).
Arrange to have T-Shirts or vote 4 me buttons made
Start a Candidate Facebook page, engage with your audience - most likely your friends and neighbors who know you and are voting for you anyway
So why would a Candidate in 2020, use tactics that were successful in 1984?
Local Candidates in 2020 can NOW leverage the tools and strategies large national campaigns have been using for the past 10 years. Today's campaigning tactics are available online and can create targeted awareness and introduce you and build your name ID, influence voters and get your message out to voters in your area.
So how do they do this?
The New Candidate campaign game Plan looks like this;
Own your Facebook presence - The Candidate should be active on Facebook treating it as a “town hall” to engage with voters and communicate their story.
Build a Website, if your budget allows. Your website should not cost more than 5% of your advertising budget. If it does, you can save your money and just link any messaging to your Facebook.
Still visit your local printer but spend roughly ½ of what you had planned. Realizing people are now staying home more due to Covid.
Invest in a digital direct mail campaign/Digital Walk List program. This is what Electable has created, specifically to AMPLIFY the direct mailers, the walk lists and the Facebook engagement.
You will need to allocate and shift an extra amount of your budget based on a tight/competitive race spending more on digital walk lists to get out to those crucial voters. Another suggestion is to sponsor a local event, fair or gathering to generate votes. Also leave enough budget to be ready to for a final push leading up to those final days of the election.
The team at Electable Advertising is focused on helping Local Candidates execute household level campaigns, eliminating waste and moving them into the world of strategic advertising.
Yes, this level of targeting is available!
Yes, it is budget conscious!
Yes, we are here to help and can get campaigns live in less than 5 days.
We started Electable to help the Local Candidate with the strategies and tactics State & National Candidates have been using for over ten years.
Visit www.electableadvertising.com to reach an Electable Representative near you.
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